Accomplished, data-driven executive with 16 years of marketing experience, known for a proactive “go-giver” approach that builds client relationships and drives growth. Expertise in strategic recommendations, cross-platform campaigns, and maximizing conversions, consistently exceeding KPIs to achieve top national rankings.
Turnkey Marketing | The Bearresen Group Inc.
United States, Remote
November 2023 – Present
Built authentic relationships with clients through active listening, empathetic education, and genuine care resulting in a 4.89/5 CSI score from 2016-2023.
Utilizing Google Analytics, AdWords, Meta Ads Manager, along with other dashboards, data generation tools, and industry benchmarks to ensure peek performance in advertising and website performance such as orchestrating a 320% rise in valid leads with a 49% YoY increase by optimizing budgets through A/B testing and KPI analysis.
Marketing strategy development and execution of comprehensive marketing strategies, leveraging multi-channel campaigns, including social media, SEM, SEO, and email, to bolster brand awareness, boost engagement, and drive sales
Dynamically allocating a $2 million annual marketing and e-Commerce budget. Presided over ideation, messaging, and demand generation. Led marketing and media calendar and content planning, scheduling, and partner assignments. Managed OEM and vendor needs, communications, and stakeholder liaison.
After identifying underserved market areas through data, completed market research to develop targeted marketing strategies and campaigns and presented recommendations to secure stakeholder approval. It resulted in 400% sales growth in target markets.
Drove 320% growth in valid leads, achieving 49% Y/Y increases, and 212% growth in unique site visits, achieving 30% Y/Y increases, setting a proven track record of identifying growth opportunities, innovating solutions, and developing successful marketing campaigns through pattern identification, attention to detail, and parallel thinking.
Defined goals and Key Performance Indicators (KPI) to ensure campaigns, actions, and actors can be held to account in meaningful ways. Utilized data-driven insights and KPIs to optimize marketing campaigns and enhance profitability.
Data and needs analyst establishing client needs and industry trends, effectively aligning product recommendations, and fostering stronger customer relationships resulting in higher adoption and retention rates.
Working with teams and departments in-store, remotely, and through partnerships to drive a cohesive voice of the company in client and employee communications. Defusing heat and mitigating issues through active listening and empathetic rhetoric. Building trust and cooperation through understanding, education, and transparent communication, insuring team members felt heard and appreciated.
Increased gross profits 15% Y/Y consecutively (2016-2023) by liaising effectively with clients, internal teams, and external partners while managing expectations and delivering stakeholder presentations, ensuring alignment and buy-in for mutually beneficial outcomes.
Starting at the end result and working backward to develop simple and concise answers supported with data to tell a simple story of more complex actions of how proposed solutions would remedy current issues or overview results of such activities with further details available for review upon request.
Agile cross-functional leadership of teams to swiftly address client needs and integrate processes seamlessly, driving alignment and collaboration across departments.
Achieved a 550% growth in response rates and customer interaction by segmenting, customizing, and tailoring communication processes and lead handling to lead types, intent, need, communication type, motivation level, and current place in the buying process while creating a holistic and connected cycle of communication and education.
Orchestrated a 200% rise in customer retention which also resulted in 25% higher LTV (Lifetime Value) through a Loyalty Program. After identifying a less-than-ideal retention rate, ideated a strategy, received Stakeholder approval, combined various partners and providers into a cohesive program with minimal outlay to perceived value, implemented marketing and training, and launched the program.
Google
Coursera Online
Product Management
Certification
ID: 24ARKRKUDEKF
Reahard & Associates
Soddy Daisy, TN
Achieving F&I Excellence!
Management Certification Program
Would you like to add Kelly to your Client Success or Product Management team? Are you looking to add a multi-faceted data and process-driven marketing and sales professional to propel your business to the next level? Contact Kelly below!
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